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It’s called the heart-shaped boob challenge’, and isn’t in aid of or raising money for anything. It’s literally just pictures of people’s breasts being smushed into a heart shape by the person’s hands, with the nipples concealed so the pics won’t be taken down from social media.
It doesn’t seem to raising money for charity, and it doesn’t actually look that ‘challenging’ per se, but it’s called the ‘heart-shaped boob challenge’ none the less.
